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It's an exciting time to be a marketer! With the ever-increasing adoption of social networks, marketing is becoming more direct, immediate, and two-way than ever before. Social media offers some of the most interactive ways for people to engage with your brand, and we're now making it easier than ever for marketers to share content with these various communication channels.

Share with your Network

Blue Sky Factory's newest feature "Share with your Network (SWYN)" allows email subscribers to easily share email content with various social networks – all with the click of a button. Through a simple code "snippet" in our email marketing application, Publicaster, marketers are able to give subscribers the option to share their message with the most popular social media networks:

By allowing subscribers to share the message with their network, it validates your message and allows an extended reach across a variety of emerging channels.

Reporting

Not only can subscribers easily share the email content with their personal networks, but marketers are also able to view campaign metrics around this activity. Comprehensive campaign details include:

• Number of times a message was shared
• Which networks were used by subscribers
• How many views and clicks each message received based on the network that was used
• Reach increase %
• Click and open rates by medium
• Top influencers by medium

With these new marketing channels at your fingertips, it's a convenient, cost effective way to spread the word about your marketing messages. Email and social media both continue to grow, and by complementing one another it ultimately makes your messaging more effective and powerful.

For more information about our new SWYN feature, contact Blue Sky Factory at 1.866.216.BLUE or email bsfinfo@blueskyfactory.com.