Full Service Email Marketing Strategy

Blue Sky Factory offers a team of online marketing professionals who collaborate with you to develop the best email strategy for your organization's goals and objectives. Our cross-functional team works with you to develop a best practice approach for your email marketing. Whether it's rolling out a simple quarterly communications program, or a complex ROI-focused automated marketing program that takes advantage of our advanced application features, Blue Sky Factory is available to help.

Campaign Set-Up

Publicaster technology allows for simplified campaign setup and management, including robust management capabilities that simplify the participation of multiple administrators in your email marketing process. Your distribution lists are easily integrated into campaigns and content and email design can be placed into Publicaster flawlessly.

Quality Assurance Testing

When our team is in charge of getting your campaign out the door, we maintain the highest level of quality assurance testing. Our full service email solution offers assistance with proper email production specifications, as well as extensive testing in over twenty different email environments. We make sure your message gets through.

Our research and development personnel continue to develop reliable, advanced email service technology. We have designed a simple-to-use technology platform and user interface meant to maximize your email marketing performance. Most importantly, our capable team of technology professionals maintain standards in accordance to up-to-date email client technology, ensuring that your email are seamlessly transmitted and rendered by a variety of email readers, including Outlook Express, Outlook, Gmail, Hotmail, and a bevy of other readers.

Deliverability

Deliverability is one of the biggest challenges facing the email marketing industry today: Email software programs are outnumbered by an increasing number of technologies impeding proper email deliverability.

Blue Sky Factory maintains relationships with the industry's top ISPs (Internet Service Providers), while managing our robust data center that was designed for high volume mailing at an enterprise level. Our relationships, backed by our privacy policies, and unique client IP addressing system, allow us to maintain a mailing network that always gets through. We also offer Sender Score Certification, allowing for enhanced deliverability, resulting in increased responses and overall campaign success.

Reporting and Analytics

Email marketing is one of the best online marketing mediums, as it provides marketers with the opportunity to analyze real-time data at the most granular levels. Having access to such information enables marketers to develop and deliver email campaigns specific to the interests and behaviors of their recipients resulting in higher click-through rates, conversion rates and increased ROI.

Blue Sky Factory offers our clients access to comprehensive reporting tools which include some of the following features:

• Send reports
• Open rates (individual and aggregate data points)
• Opens by IP address and Geographic location
• Click through reporting (individual and aggregate data points)
• Create lists of only those recipients who either opened or did not
• Search capabilities
• Forwarding metrics / Bounces / Subscribes / Unsubscribes / Opt-Outs
• Mailing comparison reports - best performing sub-groups
• Blue Sky Factory's web-based interface provides access to reports 24 hours a day, 7 days a week.

Campaign Asset and List Hosting

Our full service solution includes hosting of your customer database and all creative in our own data center facility. All customer data is kept on our network of secure database servers, and creative can be hosted on a variety of web servers or streaming media servers.

Creative Services

In today's saturated inbox, merely delivering your email does not result in success—instead, you need to deliver compelling, effective email to your audience. Blue Sky Factory's Creative Services team is committed to developing world-class creative design optimized to impact your email campaign's response rates.

Learn more about our extensive creative services.